Large Home Furnishing era industry set off a wave of consolidation
From：KunMing Jingjing Mattress Furniture Manufacture Co.,Ltd. Date：2014-11-03 13:07:41 Hits：3048 Belong to：Industry Trends
In the new round of Home Furnishing consolidation in the industry, we must speed up to create a new business model set product design, R & D, manufacturing, sales, brand, services in one of the Home Furnishing, make all kinds of products, services and brand to achieve the organic integration
The golden nine silvers ten unpopular situation, in the recent one or two years did not play. In the macro economy from rapid growth to high-speed growth shift, as well as the influence of the adjustment of the real estate market and other multiple factors, Home Furnishing market also felt the cold, even in the traditional sales season, the market still seems very dull.
Transformation, it is almost a common problem for every Home Furnishing enterprises have to face in the current market situation. A key question is Home Furnishing, transformation of enterprises, where to go?
Recently, the leading domestic enterprise Home Furnishing Optima Group Chairman Yao Liangsong in an interview said, Home Furnishing industry urgently needs a new round of reshuffle and integration of industry. This round of integration, will enable a group can not adapt to market competition rhythm out the business, but more importantly, to create real "home era", the home industry ushered in new opportunities for development.
In fact, as early as in a few years ago, it has been a lot of home enterprises put forward "home" marketing concept. However, in Yao Liangsong's view, people used to put more "home" as a kind of integrated store form, just different brands of products gathered in large stores, so that consumers experience the "one-stop" shopping in the range of household stores in fun. This home to create market big supermarket business model, only to consumers in a certain extent, providing convenience to consumers, but they cannot really provide one-stop, integrated home solutions, unable to meet the consumers personalized consumer demand.
Because of this, Yao Liangsong thinks, in the new round of home industry integration, we must speed up to create a new business model in the product design, development, manufacturing, brand, sales and service in one, to make all kinds of household products, services and brand to achieve organic integration, common to create new competitive advantage.
In this sense, the era of big home is destined to become a collective revelry and feast. Any home enterprises are unlikely to embrace the "home alone time". However, whether let the feast real seats, you need to rely on the leading enterprises to play a leading role in the integration of resources and build a good platform, really put the production and operation of different home product quality enterprises together, the integration of the main body of market competition, to release the "1+1>2" in the market competition, the formation of a more powerful brand influence and eventually wins together in the "big home era".
Of course, any kind of business model innovation, need through continuous argumentation and exploration, and consumers from the familiar cognitive to the final identity also need to process. Therefore, the "big home era", also need to Optima and other leading enterprises to be more effort.
One thing is for sure, in the furniture industry is about to set off a new round of consolidation of the situation, who start more early, who will more likely lead the business development trend; who can become the industry resource integration leader, who is more likely to win in the "big home era".
The golden nine silvers ten unpopular situation, in the recent one or two years did not play. In the macro economy from rapid growth to high-speed growth shift, as well as the influence of the adjustment of the real estate market and other multiple factors, Home Furnishing market also felt the cold, even in the traditional sales season, the market still seems very dull.
Transformation, it is almost a common problem for every Home Furnishing enterprises have to face in the current market situation. A key question is Home Furnishing, transformation of enterprises, where to go?
Recently, the leading domestic enterprise Home Furnishing Optima Group Chairman Yao Liangsong in an interview said, Home Furnishing industry urgently needs a new round of reshuffle and integration of industry. This round of integration, will enable a group can not adapt to market competition rhythm out the business, but more importantly, to create real "home era", the home industry ushered in new opportunities for development.
In fact, as early as in a few years ago, it has been a lot of home enterprises put forward "home" marketing concept. However, in Yao Liangsong's view, people used to put more "home" as a kind of integrated store form, just different brands of products gathered in large stores, so that consumers experience the "one-stop" shopping in the range of household stores in fun. This home to create market big supermarket business model, only to consumers in a certain extent, providing convenience to consumers, but they cannot really provide one-stop, integrated home solutions, unable to meet the consumers personalized consumer demand.
Because of this, Yao Liangsong thinks, in the new round of home industry integration, we must speed up to create a new business model in the product design, development, manufacturing, brand, sales and service in one, to make all kinds of household products, services and brand to achieve organic integration, common to create new competitive advantage.
In this sense, the era of big home is destined to become a collective revelry and feast. Any home enterprises are unlikely to embrace the "home alone time". However, whether let the feast real seats, you need to rely on the leading enterprises to play a leading role in the integration of resources and build a good platform, really put the production and operation of different home product quality enterprises together, the integration of the main body of market competition, to release the "1+1>2" in the market competition, the formation of a more powerful brand influence and eventually wins together in the "big home era".
Of course, any kind of business model innovation, need through continuous argumentation and exploration, and consumers from the familiar cognitive to the final identity also need to process. Therefore, the "big home era", also need to Optima and other leading enterprises to be more effort.
One thing is for sure, in the furniture industry is about to set off a new round of consolidation of the situation, who start more early, who will more likely lead the business development trend; who can become the industry resource integration leader, who is more likely to win in the "big home era".
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